Dollar General strives to be America’s general store by providing quality products at affordable prices. As a designer and art director, it is my responsibility to concept and design overarching campaigns that surprise and delight the customer while keeping affordability and accessibility top of mind.

DOLLAR GENERAL

Product Launch Photography Direction

Dog food ingredients arranged around a bag of Nature's Menu chicken and brown rice recipe, including chicken pieces, blueberries, carrots, apples, eggs, rice, oats, and leafy greens.
Dry cat food spilling from a bag, with various colorful ingredients including peas, chicken, carrots, blueberries, and grains falling into a black bowl.
Dog food bag labeled 'Nature's Menu' with chicken and brown rice recipe surrounded by fresh carrots, blueberries, apples, eggs, chicken breasts, spinach, and a bowl of dry dog food.

2024 Holiday Toy Book (click to view full digital book). Ideation, art direction and design.

DG Delivery 360 Campaign art direction, design, and video storyboards

New store, renovated store, and relocated store postcards (six in total). Photography direction, styling, and design.

Photography Direction + Styling

Kitchen counter with a vase of red flowers, decorative containers, bowls, a cutting board, apples in a wire basket, and empty wine glasses, with hooks and mugs hanging on the wall.
Christmas table setting with holiday decorations, including ceramic houses, trees, a gold reindeer, and black candlesticks on a white table with red and gold accents.
A picnic table with fast-food hot dogs, hamburgers, French fries, mustard, ketchup, and pickle relish.