DOLLAR GENERAL

Dollar General strives to be America’s general store by providing quality products at affordable prices. As a designer and art director, it is my responsibility to concept and design overarching campaigns that surprise and delight the customer while keeping affordability and accessibility top of mind.

holiday 2024 toy book spread with lego boxes on a red background and lego boxes on a green background with products on white underneath
Three vibrant promotional banners with the words 'Trailblazing Beauty' in bold black text on a yellow and pink background, showcasing various beauty and skincare products, with a 'Shop Now' button on the right banner.

Multicultural Beauty Campaign Banners

Advertisement for Dollar General promoting beauty and hair care brands, featuring images of products and portraits of African American individuals.
Yellow box with pink and black text promoting 'Dollar General Days of Beauty' with social media handle @DollarGeneralBeauty

Beauty Box Outside Packaging

Open yellow and black Dollar General box with promotional message inside.

Beauty Box Inside Packaging

Campaign Email

Dog food ingredients arranged around a bag of Nature's Menu chicken and brown rice recipe, including chicken pieces, blueberries, carrots, apples, eggs, rice, oats, and leafy greens.
Dry cat food spilling from a bag, with various colorful ingredients including peas, chicken, carrots, blueberries, and grains falling into a black bowl.
Dog food bag labeled 'Nature's Menu' with chicken and brown rice recipe surrounded by fresh carrots, blueberries, apples, eggs, chicken breasts, spinach, and a bowl of dry dog food.

Product Launch Photography Direction

Kitchen counter with a vase of red flowers, decorative containers, bowls, a cutting board, apples in a wire basket, and empty wine glasses, with hooks and mugs hanging on the wall.

Photography Direction + Styling

A picnic table with fast-food hot dogs, hamburgers, French fries, mustard, ketchup, and pickle relish.
Christmas table setting with holiday decorations, including ceramic houses, trees, a gold reindeer, and black candlesticks on a white table with red and gold accents.

Photography Direction + Styling

Photography Direction + Styling